Eva-Lotta Lamm is a graphic and web designer, interested in beautiful, usable and accessible design using web standards

Work

Everyday Zen Foundation

– Website

Project image

The client

The Everyday Zen Foundation is a Zen Organsation in San Franciso, led by Zoketsu Norman Fisher.
The EDZ Website provides teaching and information about Zen practice. It includes a calendar of the various events they organize, a great amount of Zen resources, like book recommendations, essays and recordings of talks, and a weblog written by Norman. As the amount of content has been growing over the last years, the current architecture and design of the site didn’t fit anymore.

Kahn + Associates worked on the Information Architecture and developed a new visual design.

The brief

Norman wanted the new site not “to look too ‘buddhist’ or ‘spiritual’” with the typical clichee images of temples and buddhas, but “rather have a more artful look”. He also provided us with the picture of a beach that he liked, and he wanted us to use for the homepage.

The design approach

Based on this initial brief, I developed a clean and simple design, that mainly relies on typography and whitespace.

I used the picture for the homepage and as banner-like illustration on the inner pages, indicating the current section. For this purpose, each section shows a different “slice” of the image. By using the homepage image as a background image on the inner pages, offsetting it vertically depending on the section, only one image is needed for the homepage illustration as well as all the section banners. This gives the possibility of easily changing the illustration by only replacing one file.